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Privacy Notice

Last updated: January 23, 2025

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Introduction

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This Privacy Notice outlines how AquaZoo Consulting Partners ("we," "us," or "our") collects, uses, and protects your personal information when you interact with our website, mobile applications (the "App"), or other services. Your privacy is of utmost importance to us, and we are committed to ensuring that your personal information is handled securely and transparently. By using our services, you agree to the terms of this Privacy Notice.

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Who We Are

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AquaZoo Consulting Partners is dedicated to providing innovative solutions for enhancing visitor experiences in zoos, aquariums, and similar venues. This Privacy Notice applies to all users of our website and App, including individuals interacting with our partners' facilities.

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If you have any questions or concerns about this Privacy Notice or your data, please contact us at:

Contact Details

 

  • Full Name of Legal Entity: AquaZoo Consulting Partners Ltd 

  • Company registration number: 16159329

  • Email Address: partners@aquazooconsulting.com

  • Postal Address: AquaZoo Consulting Partners, 26 Worcester Point, Central Street, London, EC1V 8AZ

 

What Personal Data We Collect

 

Personal data refers to information that can identify you as an individual. We may collect and process the following categories of personal data:

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  • Identity and Contact Information: This includes your name, email address, and any other information you provide when registering for our services or contacting us.

  • Location Data: Our App uses geolocation features to track your movements within our partners' venues. This data helps us enhance your experience by providing location-specific content and insights.

  • Usage Data: We collect data about how you interact with our website and App, including page views, session duration, and navigation patterns. This information helps us improve the functionality and user experience of our services.

  • Technical Data: Information such as your IP address, device ID, browser type, and operating system is collected to ensure the proper functioning of our services and to enhance security.

  • Game Data: If you participate in our App’s interactive games, including those involving photo uploads, we collect and store the images you capture. These images may be associated with your account and analyzed to improve gameplay and visitor engagement.

 

How We Use Your Personal Data

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The data we collect is used for the following purposes:

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1.To deliver the services you request, including personalized experiences within our partners’ venues.

2.To manage your account and provide customer support.

3.To analyze visitor behavior and generate insights that help our partners improve their services.

4.To enable you to participate in interactive games and other App features, such as photo-based activities.

5.To store and use images captured through the App for commercial purposes, including marketing and advertising. By using our services, you grant us ownership of such images and the right to share them with third parties.

6.To ensure the security of our systems and protect against unauthorized access or misuse.

7.To comply with legal obligations or resolve disputes.

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Legal Basis for Processing

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We process your personal data based on the following legal grounds:

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  • Consent: When you agree to our terms and conditions, you consent to the collection and use of your data as described in this Privacy Notice.

  • Legitimate Interests: We process data to improve our services, enhance security, and support our business operations, provided such interests do not override your rights.

  • Contractual Necessity: Certain data is required to fulfill our obligations under the terms of service.

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Sharing Your Personal Data

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We may share your data with the following entities:

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  • Service Providers: Third-party companies that assist us in delivering our services, such as payment processors and IT providers.

  • Business Partners: Our partners who operate the venues you visit using our App. These partners may use aggregated data for operational and marketing purposes.

  • Third Parties: Selected organizations with whom we collaborate for commercial purposes, including the use of photos captured through our App. Such use will always comply with applicable data protection laws.

  • Legal Authorities: When required by law or to protect our legal rights, we may disclose your personal data to regulators, law enforcement, or other authorities.

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International Data Transfers

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Your data may be transferred to and processed in countries outside of your primary location. We ensure that appropriate safeguards are in place to protect your data during such transfers, including adherence to relevant data protection laws and frameworks.

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Data Security

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We have implemented robust security measures to protect your data against unauthorized access, alteration, disclosure, or destruction. Access to your personal data is restricted to employees and partners who require it to perform their duties.

Retention of Personal Data

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We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Notice. Data related to account usage is typically retained for two years after your last interaction with our services. Images and other data used for commercial purposes may be retained for longer periods in accordance with applicable laws and our business needs.

 

Your Rights

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Under data protection laws, you have rights regarding your personal data, including:

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1.The right to access, correct, or delete your personal data.

2.The right to object to or restrict certain types of data processing.

3.The right to withdraw consent for data processing where consent is the legal basis.

4.The right to data portability.

5.The right to lodge a complaint with a supervisory authority if you believe your data has been mishandled.

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To exercise your rights, contact us at partners@aquazooconsulting.com.

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Children’s Privacy

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Our services are not intended for children under 13 years of age. We do not knowingly collect personal data from children. If we become aware that a child’s data has been collected without parental consent, we will take steps to delete it.

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Cookies and Similar Technologies

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We use cookies and similar technologies to enhance your experience on our website and App. You can manage your cookie preferences through your browser settings. For more information, please refer to our Cookie Policy.

 

Changes to This Privacy Notice

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We may update this Privacy Notice from time to time. Any changes will be posted on our website and App, and, where appropriate, we will notify you by email. Please check this Privacy Notice periodically to stay informed about how we handle your data.

 

Contact Us

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If you have any questions or concerns about this Privacy Notice or our data practices, please contact us at:

 

We value your trust and are committed to safeguarding your privacy while providing exceptional service.

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